So go write. Want to know how to become relevant to queries? Quality content can increase your CTR and lower your bounce rates and Rankbrain seems to love this. E-commerce shop owners, we need to talk. You Do. Why not just create and promote great content?
Technical SEO is something that cannot be understated, so cover your bases and fix any issues there first. Content can be infographics, newsletters, videos, FAQs, blog posts and more. And the list goes on! When done right, a good content strategy should work with all of your other channels.